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International Employer Branding Project SWOPS (German)

With the EU-funded project SWOPS, the Business and Professional Women’s Foundation Club Berlin e.V. leads the way towards more equality between men and women in the working world. The aim is to develop an innovative HR tool (Human Resources) for the sustainable transformation of corporate cultures.

End of October 2015, the four international project partners from France, Germany, Sweden and Austria met in Swedish Motala to share first results.

 

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International employer branding project SWOPS shows: HR managers are often frighteningly powerless

The Business and Professional Women’s Club Berlin e.V. leads the way towards more equality between men and women in the working world with the EU-funded project SWOPS. The aim is to develop innovative HR tools for the sustainable transformation of corporate cultures. towards the end of October 2015, the four international project partners from France, Germany, Sweden and Austria met in Swedish Motala to share their preliminary results. The transnational finding is alarming: HR managers are often frighteningly powerless.

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Ice Breaker Strategy for more innovation and success

How employer branding works in the partner countries. Review of the swops consultation workshop in Sweden

From 21 to 23 October 2015, the SWOPS project partners met in Motala, Sweden. The gained project experiences in the various small and medium enterprises (SMEs) in each country were exchanged and strategies discussed. In addition it was drawn up jointly how the open advisor model must be designed to selectively initiate change processes in European companies and how to implement them successfully.

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International exchange for equal careers (Swedish)

Internationellt utbyte för jämställda karriärer

Hur skapas samma karriärmöjligheter för kvinnor och män? Kan Motala bli en pilotkommun för att testa en fransk modell där en person jobbar för flera företag? Det är några av de frågor som ska diskuteras på en öppen workshop i Motala med deltagare från Sverige, Tyskland, Frankrike och Österrike i projektet SWOPS.

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Higher interest in technology careers in France

The International structural transformation project SWOPS of BPW Club Berlin e.V. shows: Higher interest in technology careers among students and young professionals. Especially in France, female professionals and managers are still missing.

 

Preliminary results from the survey of French companies show: Even though French SMEs are leading in equal opportunities in European comparison, the demand for well-trained female professionals and executives is still great in France. Two examples from practice.

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SWOPS – Strategy for Change.

International employer branding project of the Business and Professional Women (BPW) Germany Club Berlin e.V. successfully launched into its second half

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Structural change and changing values ​​in business is the key response to demographic change and the increasing demand for qualified specialists and executives. With SWOPS, the BPW Club Berlin e.V. leads the dynamics towards better equal opportunities in employment and career development. The innovative tool brings together best practices from four countries, thus ensuring satisfied and committed employees.

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“Let us re-think role models!”

Swedish SME executives agree: New (gender neutral) approaches for recruiting improve spirit and creative potential in the company

 

How do we manage to change with SWOPS preconceived opinions and beliefs of young people in their personal career choices positively? To this end came on September 1, 2015 Motala, the capital of the Swedish province of Östergötland, a select group of decision-makers and decision-makers of three medium-sized companies from the region together. Read More

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Full speed ahead for SWOPS

Berlin Senate for Labour, Integration and Women (Senate) granted additional funding for SWOPS – Berlin LIGAS GmbH supports SWOPS

 

The supplementary grant by the Berlin Senate (SenAIF) and a generous donation by the Berlin LIGAS GmbH are the own funds of the EUProjekts now fully furnished. Since the extraordinary meeting of BPW Club Berlin on July 8, 2015 is clear: Green light for the continuation of SWOPS.

 

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Welcome Austria!

New practice partner for SWOPS aboard. – New SME partner in France.

 

With the ARGE.at from Austria swops has again a fourth partner on board – we are back to full strength. Our French partner CERGE and CRGE could win more small and medium enterprises (SMEs) to participate in swops. We are pleased that with the ARGE.at in a comparatively short time a new partner for the initiated by us project to develop a structural change oriented personnel strategy (swops) were able to win.
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First contracts closed with SMEs

First interviews conducted – New heads in Team

 

After the successful kick-off 9 to 11 February 2015, the international partners from France, Sweden and Germany were able to bring their expectations swops to a common denominator, the EU project is entering a new phase: the implementation of the interviews with the executives of the participating small and medium enterprises (SMEs).

 

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