Occupational Health Management as part of the corporate strategy pays off – qualified staff stays

At the turn of the year, first analysis results of the EU-funded restructuring project SWOPS have emerged. Especially in small and medium enterprises (SMEs) from the service sector with a high, mostly sector-specific proportion of women: employers who aim to keep pace with international competition and thereby on health management set as a strategy to tie their skilled and dedicated employees, are especially valued by their female employees.

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Politics and economics go hand in hand for women’s benefit: SWOPS under the patronage of Dilek Kolat

Dilek Kolat, Senator for Labour, Integration and Women’s Issues in the State of Berlin, Germany (SenAIF) becomes patroness of the SWOPS demography project, thereby supporting the sustainable transformation of corporate cultures in Europe.

Equal opportunities are proven to provide a crucial factor for innovation and economic success for businesses in Europe. Therefore, the regional association of  Business and Professional Women (BPW) Germany, BPW Club Berlin, has initiated SWOPS. The aim of the project is to develop a structural change oriented personnel strategy that works across countries and provides companies with innovative tools with which they will be able to master the challenges of demographic change.

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